Blackwater Railroad Company is far more than just a band, they’re an Alaskan institution. Their goals were not only to promote their music, but also the larger Blackwater Railroad brand, which includes a brewery partnership, a music studio, cabin rentals, a high end outdoor apparel company and much more.
This is a unique project that the blokdigi team was excited to tackle. We started by dialing in their social media efforts with a content and growth strategy that’s already seeing great results. Next was a new website and e-commerce store to make their products available to fans outside Alaska.
Blackwater Railroad has been a fixture on the Alaskan music scene for years, and blokdigi is pumped to help them take their brand to the next level.
3000+ organic Instagram followers gained within 5 months of implementing our growth strategy
We’re also managing the growth of the band members’ personal Instagram accounts to help drive traffic back to the primary band account. These accounts have organically been adding more than 500 followers per month.
Website overhaul with a refined user experience that helps tell the band’s unique story and gives fans access to their music and content
E-commerce store buildout making Blackwater Railroad apparel available to fans worldwide (set to launch early 2019)
digital marketing services
instagram growth marketing
With the gorgeous backdrop of Alaska, creating great content wasn’t difficult for Blackwater Railroad, growing the account was another matter altogether.
We worked to develop a targeted growth strategy to not only grow the account, but grow it with the right people. On average their account has been organically growing 700-800 followers every month since launch.
We’re also managing the growth of the band members’ personal accounts to help drive traffic back to the primary account. These accounts have organically been adding more than 500 followers/month.
Blackwater Railroad Company knew they needed to upgrade their website but weren’t sure where to start. blokdigi helped both refine the objectives and design a new site from scratch that’s clean, polished and accomplished all their goals. From booking the band to staying current on new music and projects, the new user experience is a vast improvement from old. Check it out here.
ecommerce store buildout and strategy
Blackwater Railroad Co has been making apparel for their fans for a long time, however unless you were in Alaska or at a show you couldn’t get your hands on it. blokdigi is working alongside the band to create an online store and fulfillment procedure so that fans all over the world who have been clamoring for a way to buy their products could finally do so. The store will be 100% turnkey so the band won’t have to lift a finger.